Diageo-Mozambique invests US$20 million to increase capacity of Marracuene factory


(2015-07-15) The Mozambican subsidiary of the British drinks company Diageo plans to increase dramatically its production of the alcopop Smirnoff Spin and export it to the rest of the SADC (Southern African Development Community) region.

According to a report in Tuesday’s issue of the independent daily “O Pais”, the Diageo factory at Marracuene, about 30 kilometres north of Maputo, began to produce Smirnoff Spin in November 2014. Previously the Smirnoff Spin consumed in Mozambique was imported from South Africa.

Diageo announced that, with an investment of over US$20 million, is has increased the capacity of the Marracuene factory to 9,000 bottles of Spin an hour. It made its first exports to other SADC markets in May.

“The challenge facing Diageo-Mozambique now”, said a company press release, “is to position itself in markets beyond the SADC area, so as to compete with other countries”.

Smirnoff Spin is a mixture of vodka and lemonade. The sweetness of the drink attracts people who would recoil from neat vodka. It is five per cent alcohol by volume.

Diageo is currently producing two other drinks in Marracuene in addition to Spin – Gilbey’s gin and Master’s Choice blended whisky.

In Britain Diageo owns such well-known brand names as Guiness, Johnny Walker and Captain Morgan.

Source: AIM

Gal Despachos Aduaneiros en Maputo  |  Clearing Agent in Mozambique | Top Website | http://www.galclearing.com
The Leader in Oil & Gas Industry Mozambique |  Hydrocarbon Logistics Centre |  The Pemba Logistics Base |  Nigerian company Orlean Invest  |  Portos de Cabo Delgado (PCD) | Top News Website


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s